Description

This motion design video for Spotify titled Best New Artist highlights the nominees of 2021 through a series of dynamic typographic layouts, black and white artist portraits, and metallic 3D graphical elements. Produced by All Of Us Here, the video cuts rapidly between animated text sequences and imagery of artists including D Smoke, Ingrid Andress, Kaytranada, Megan Thee Stallion, and Chika. The visual style incorporates bold sans-serif typography repeating across gradient backgrounds, textured silver and gold 3D shapes, and floating metallic spheres. High-contrast monochromatic portraits of the musicians are framed by abstract shapes and animated text effects.