SJ Todd, Art Director,

Description

This black and white fashion portrait from the Sportmax S/S 2025 campaign features model Jeanne Cadieu posed against a plain grey studio backdrop. She wears a smooth, flowing satin gown with her arm raised gracefully behind her head. Photographed by Sam Rock with fashion styling by Katie Burnett and art direction by SJ Todd, the image employs stark minimalist framing. The composition emphasizes clean lines, high-contrast monochrome tones, and soft lighting that accentuates the fabric's sheen.

Style

Vertical, Commercial, Monochrome, Clean

Techniques

Analogue / film

Industries

Luxury Fashion Houses

Color

Background

Grey Seamless

Context

Advertising Campaign