BrandSportmax
ProjectFall 2023 Ad Campaign

Sportmax Fall 2023 Ad Campaign 2023
Associated creatives
Tags
Description
A lookbook layout for the Sportmax Fall/Winter 2023 advertising campaign photographed by Mario Sorrenti and styled by Elodie David Touboul. The image frame captures a dynamic low-angle crop of a model walking across a minimalist concrete and white studio floor. The subject wears glossy, textured crimson red trousers with a matching jacket hem paired with off-white square-toe boots while holding a small black camera. Below the photograph, the clean white page displays minimal branding reading 'LOOK 16', 'SPORTMAX', and 'FALL / WINTER 23'.
Style
Vertical, Commercial, Clean, Minimalist
Techniques
Soft Light
Industries
Luxury Fashion Houses
Color
Crimson (80%)
Off-White (20%)
Background
White Seamless
Context
Lookbook



