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Group of diverse people in swimwear walking outdoors toward the camera for a Speedo campaign

Speedo Go Full Speedo 2024

Associated creatives

Tags

Description

This image for the Speedo project titled Go Full Speedo, directed by Scottie Cameron with director of photography Ryan Carmody, captures a diverse group of people walking outdoors toward the camera in various styles of swimwear. In the foreground, central figures include a man holding a briefcase wearing red swim trunks and a woman in a light blue short-sleeved top and striped bottoms, alongside another man wearing a hat and patterned shorts. The background features a large multi-story building and patches of grass under clear daylight, creating an open and energetic outdoor setting. The composition employs a natural-looking capture style with warm colour grading and direct sunlight casting sharp shadows on the ground.

Style

Horizontal, Commercial, Warm, Raw

Techniques

Natural light

Industries

Sportswear

Color

Crimson (30%)
Powder Blue (30%)
Pure White (20%)

Background

Residential Building

Context

Advertising Campaign