Speedo explores varied aquatic-inspired aesthetics in the campaign titled Go Full Speedo. Directed by Scottie Cameron with cinematography by Ryan Carmody, the project features a diverse ensemble cast in a series of outdoor, live-action vignettes. The visuals utilize a warm colour grade and natural light to emphasize the movement of the subjects against an urban backdrop.
With creative direction from John McKelvey and Nick Morrissey, the campaign focuses on a candid, raw energy. The production, managed by Collider, moves away from traditional staging to favor a direct approach, highlighted by the sharp shadows and open compositions captured throughout the shoot.
