Speedo
Go Full Speedo
Brand
ProjectGo Full Speedo
Date
Jan 2024
Description
Speedo's 'Go Full Speedo' campaign features a series of live-action captures showcasing a diverse group in various swimwear styles. Directed by Scottie Cameron, the project leans into a natural aesthetic, utilizing direct sunlight and warm colour grading to emphasize an energetic, outdoor atmosphere. Creative direction for the campaign was provided by John McKelvey and Nick Morrissey, with Ryan Carmody serving as the director of photography. The production, supported by a wider team including The Editors and colourist Matt Fezz, highlights a candid, raw visual approach.
Associated creatives
John McKelveyCreative Director
Nick MorrisseyCreative Director
Bill BergProducer
Jacqui WalkerProducer
Margot FitzpatrickProducer
ColliderProduction Company
Rachael Ford-DaviesProducer
Melissa WeinmanProducer
The Editors, SydneyEditor
Matt FezzColourist
Ryan CarmodyDirector of Photography
Scottie CameronDirector
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