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BrandFendi
Project'Baguette' Fall 2027 Ad Campaign
Song Yuqi crouching in a black lace dress next to a leopard print Fendi Baguette bag against a white studio background.

Fendi 'Baguette' Fall 2027 Ad Campaign 2026

Associated creatives

Bibi Borthwick
Bibi BorthwickPhotographer
Sarah Jessica Parker
Sarah Jessica ParkerTalents
Bang Chan
Bang ChanTalents
Emma D’Arcy
Emma D’ArcyTalents
Song Yuqi
Song YuqiTalents
Sophie Thatcher
Sophie ThatcherTalents
Jessica Alba
Jessica AlbaTalents
Ren Meguro
Ren MeguroTalents
Iris Law
Iris LawTalents
Tecla Insolia
Tecla InsoliaTalents
MINA
MINATalents

Tags

song yuqiwoman crouchingblack lace dresslace dressleopard print baguette bagfendi baguette bagleopard print bagfendi bagshoulder bag

Description

Song Yuqi kneels against a bright white seamless background for the Fendi Baguette ad campaign photographed by Bibi Borthwick. She wears a long-sleeved black lace dress paired with long straight hair and blunt bangs. In the foreground rests a leopard-print Fendi Baguette shoulder bag detailed with floral embroidery and a silver FF logo buckle.

Style

Vertical, Commercial, Clean

Techniques

Soft Light

Industries

Luxury Fashion Houses

Color

Jet Black (80%)
Camel (20%)

Background

White Seamless, Residential Building

Context

Advertising Campaign