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BrandVERITAS
ProjectBrand Identity
Brushed metal totem clock with illuminated Veritas face standing outside a red brick building on stone pavement.

VERITAS Brand Identity 2026

Associated creatives

Sonder Studio
Sonder StudioDesign

Tags

metal totem clocktotem clockfreestanding outdoor clockoutdoor clockveritas clockbranding totemminimalist clock pillarsignage totem

Description

A tall, rectangular totem clock made of brushed metal stands outdoors on a stone-paved pathway alongside a multi-story red brick building. The top segment houses a dark square clock face featuring illuminated hands and the letters of VERITAS arranged around the upper dial markers. The base of the structure emits a subtle ground glow, set against manicured landscape grasses and large grid windows in the background.

Style

Vertical, Commercial, Clean, Minimalist

Techniques

Natural light

Color

Silver (metallic) (70%)
Jet Black (30%)

Background

Industrial Building

Context

Advertising Campaign