Slam Jam Brand Identity 2017

Description

This image for the Slam Jam Brand Identity project captures the exterior storefront of a retail location. A bright white neon sign reading SLAM JAM is mounted above the glass entrance doors within a sleek housing. The surrounding building facade is constructed from weathered, textured stone blocks showing rich mineral grain and earthy tones. Above the doorway, an arched transom window features decorative wrought iron grillwork. A small white square plaque bearing the number 1 is mounted on the stone wall to the right of the entrance. The natural lighting and street-level framing emphasize the architectural details and branding presence.

Style

Horizontal, Commercial, Earthy, Clean

Techniques

Natural light

Industries

Specialty Retailers

Color

Background

Residential Building

Context

Advertising Campaign