Slam Jam Brand Identity 2017

Description

Graphic design asset for Slam Jam created by Bureau Borsche as part of a brand identity project. The image displays a white paper mailing envelope with bold black rectangular tape strips arranged to form a large arrow pointing right. Each black strip is printed with the bold white sans-serif text reading A New Area in repeating sequence. The composition is clean and minimalist with stark monochrome contrast.

Style

Horizontal, Commercial, Clean, Minimalist, Graphic

Techniques

Typography

Industries

Streetwear

Color

Background

White Seamless

Context

Advertising Campaign