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  • ·SKIMS Summer Swim 2023 Jenny McCarthy Carmen Electra
BrandSKIMS
ProjectSummer 'Swim' 2023 Ad Campaign
Jenny McCarthy and Carmen Electra wearing black bikinis while washing a vintage red sports car against a pink tiled wall.

SKIMS Summer 'Swim' 2023 Ad Campaign 2023

Associated creatives

Jenny McCarthy and Carmen Electra
Jenny McCarthy and Carmen ElectraTalents

Tags

jenny mccarthycarmen electratwo women in bikinistwo womenwomen in bikinisblack string bikiniblack bikinistring bikiniblack swimwearred sports carred carvintage sports carsports car

Description

Jenny McCarthy and Carmen Electra star in the SKIMS Summer 'Swim' 2023 advertising campaign. Both women pose in matching black string bikinis alongside a classic red sports car, holding water hoses spraying fine water arcs across the set. The glossy foreground is covered in reflective water puddles, red car-wash buckets, and white foam suds. The shoot features a vibrant pink-red grid tiled studio wall with high-contrast, polished studio lighting.

Style

Horizontal, Commercial, Sensual, Glossy, Retro

Techniques

High-speed / freeze, Hard Light

Industries

Swimwear

Color

Jet Black (50%)
Golden Yellow (30%)

Background

Set-dressed

Context

Advertising Campaign