H&M SIMPLICITÉ 2026

Description

This monochrome portrait for the H&M project SIMPLICITÉ features a model wearing a ribbed white top against a minimalist backdrop. Photographed by Kulesza & Pik with fashion styling by Nike Felldin, hair by Ali Pirzadeh, and makeup by Giulia Cigarini, the image adopts a clean, high-contrast aesthetic. The lighting creates subtle shadows across the subject's face, emphasizing the texture of the garments and the simplicity of the composition.

Style

Editorial, Vertical, Monochrome, Clean

Techniques

Analogue / film, Low-key / chiaroscuro

Industries

High Street Fashion

Color

Background

White Seamless

Context

Advertising Campaign