Dick's Sporting Goods Texas Holiday - Houston feat. Simone Biles 2024
About
Olympic gymnastics icon Simone Biles visits a Dick's Sporting Goods store in Houston alongside a holiday decorating officer to review her career achievements. The interior is festively decorated with Christmas trees, wrapped presents, and a large illuminated marquee sign reading GO FOR GOLD. Simone wears a patterned athletic leotard while interacting with the store employee who holds a long scroll of accomplishments. The commercial project captures a lighthearted holiday spirit with warm lighting and polished retail displays.
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Background
Retail Store
Context
Advertising Campaign