Brand
Shu Uemura Shu Uemura S/S 2025 Beauty Campaign 2024
Associated creatives
Tags
Description
This commercial beauty campaign image for Shu Uemura features model Sijia Kang smiling while holding a small pink folded paper fan near her face. She wears a voluminous red tulle dress with structured ruffles and a sleek dark hairstyle. In the foreground corner, a red lipstick product tube is displayed alongside packaging. The background consists of a textured grey concrete wall with subtle architectural fasteners. The lighting is bright and clean, accentuating the vibrant reds and pinks of the cosmetics and styling.
Style
Vertical, Commercial, Saturated, Clean
Techniques
Natural light
Industries
Cosmetics
Color
Burgundy (50%)
Magenta (30%)
Background
Grey Seamless
Context
Advertising Campaign