Shu Uemura Shu Uemura S/S 2025 Beauty Campaign 2024

Description

This portrait from the Shu Uemura spring/summer 2025 beauty campaign features model Sijia Kang smiling while holding a bright pink paper hand fan. Styled in a voluminous red ruffled dress, the subject has sleek dark hair and detailed makeup including defined brows and warm lip color. The shot is captured by photographer Sölve Sundsbø with fashion styling by Mika Mizutani and hair styling by Stephane Lancien. The background is a minimalist grey industrial wall that accentuates the vibrant red and pink tones of the wardrobe and props.

Style

Vertical, Commercial, Warm, Clean

Techniques

Beauty Light

Industries

Cosmetics

Color

Background

Grey Seamless

Context

Advertising Campaign