Andrea Woo, Creative Director, Sydney

Description

Sheridan's S/S '24 Colour Your Summer campaign, art directed by Andrea Woo and photographed by Levon Baird, presents a vibrant coastal narrative across a four-panel composition. The imagery features models enjoying a sunlit beach setting, styled with colourful patterned towels, swimwear, and casual summer apparel. Natural outdoor lighting highlights the bright textures and saturated color palette of the beach environment. Hair styling by Joel Forman and makeup by Teneille Sorgiovanni complement the sun-kissed aesthetic. The bold campaign typography reads Colour Your Summer alongside the Sheridan brand signature.