Brand
ProjectShades of Red
CocaCola Shades of Red 2025
Associated creatives
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Description
This commercial video for Coca-Cola titled Shades of Red explores the vital relationship between the brand and thousands of small local shops, tiendas, and street vendors. The footage showcases sunlit neighborhood streets, red storefront awnings, delivery trucks, and interviews with shop owners who have partnered with Coca-Cola for decades. The visual style blends observational documentary-style framing with warm color grading, highlighting everyday community life and vibrant red signage across various urban settings.