Brand
ProjectBrand Identity
Send App Brand Identity 2023
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Description
This brand identity video for Send App features a dynamic multi-pane layout filled with vibrant 3D graphic shapes, illustrations, and live-action footage. The animation includes colorful floral and geometric forms floating across purple, blue, and green backgrounds, alongside illustrated hands interacting with abstract objects. A live-action inset shows a smiling woman holding a smartphone against a green background with branded text elements. Created with contributions from Verve and Andrea Manzati, the video combines graphic design and motion to showcase the financial application.