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Brand
Self-Portrait
ProjectPre-Fall 2024 Ad Campaign
Jisoo wearing a white lace dress with cutwork details against a wooden panel interior for Self-Portrait Pre-Fall 2024 campaign.

Self-Portrait Pre-Fall 2024 Ad Campaign 2024

Associated creatives

Han Chong
Han ChongSelf-Portrait Creative Director
Gee Run
Gee RunArt Director
Yoon JiYong
Yoon JiYongPhotographer
Jisoo
JisooModel
Han Chong
Han ChongStylist
Lee Seon Young
Lee Seon YoungHair
Lee Mi Young
Lee Mi YoungMakeup
Seoul
SeoulLocation
South Korea
South KoreaLocation

Tags

jisoojisoo in white lace dressjisoo portraitwhite lace dresslace dresswhite dresswoman in white dressasian woman in dresswoman with long dark hairlong dark hair

Description

This portrait for the Self-Portrait Pre-Fall 2024 ad campaign features Jisoo wearing an intricate white lace dress with floral motifs and sheer patterned panels. Her long dark hair falls in soft waves around her shoulders, complementing her polished makeup and calm expression. The background features vertical wood paneling and neutral architectural surfaces that frame the composition. Photographed by Yoon JiYong with art direction by Gee Run, the image captures clean lines and sophisticated textures.

Style

Editorial, Vertical, Clean

Industries

Luxury Fashion Houses

Color

Pure White (50%)
Jet Black (50%)

Background

Hallway

Context

Advertising Campaign