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Brand
Self-Portrait
Project'Portraits Of Apple' 2025 Ad Campaign
Apple Martin lying in grass wearing a black polka dot dress for Self-Portrait

Self-Portrait 'Portraits Of Apple' 2025 Ad Campaign 2025

Associated creatives

Christopher Simmonds
Christopher SimmondsArt Director
Ryan McGinley
Ryan McGinleyPhotographer
Apple Martin
Apple MartinModel
Mel Ottenberg
Mel OttenbergStylist
Evanie Frausto
Evanie FraustoHair
Yadim
YadimMakeup

Tags

apple martinapple martin in black polka dot dresswoman in black polka dot dressblack polka dot dresspolka dot dressdressblond womanyoung womanwoman lying in grass

Description

Apple Martin is captured outdoors lying in the grass for the Self-Portrait Portraits Of Apple 2025 campaign, photographed by Ryan McGinley with art direction by Christopher Simmonds. She wears a black dress featuring white polka dots, styled by Mel Ottenberg with hair by Evanie Frausto and makeup by Yadim. The imagery incorporates playful sticker graphics overlaid across the composition alongside bold brand typography. The natural outdoor setting features grassy terrain and an open sky background.

Style

Editorial, Vertical, Warm, Clean

Techniques

Analogue / film, Natural light

Industries

Luxury Fashion Houses

Color

Jet Black (70%)
Pure White (30%)

Background

Garden

Context

Advertising Campaign