Celia Arias, Creative Director, London

Description

A black electric hatchback car is parked inside a dark industrial garage with concrete flooring and supporting structural pillars. Bold white promotional text reading The New SEAT Mii. 100% Electric. appears prominently across the upper portion of the frame alongside a car manufacturer logo. The vehicle is captured in a profile view under moody, subdued ambient lighting. Creative direction and styling for this automotive presentation were led by Celia Arias.

Style

Horizontal, Commercial, Moody

Industries

Electric / EV

Color

Background

Garage

Context

Advertising Campaign