Sarah Downton, Creative Director, Sydney

Description

An expansive outdoor billboard installation displays a multi-panel advertising campaign for the Allen's and Dusk collaboration under an elevated concrete bridge. The colorful panels feature bold studio portraits and whimsical confectionery visuals rendered in vibrant yellow, pink, and red tones. Along the paved sidewalk directly in front of the hoarding, a solitary pedestrian walks across the frame. The industrial brutalist concrete overpass structure above frames the vibrant street-level print execution against the open sky.

Style

Horizontal, Commercial, Saturated, Graphic

Techniques

Natural light

Industries

CPG / Packaged Food

Color

Background

Bridge

Context

Out of Home (OOH)