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BrandSaint Laurent
ProjectSummer 2025 Ad Campaign
Monochrome fashion portrait of a male model wearing a patterned collared shirt and tie against a grey seamless studio backdrop.

Saint Laurent Summer 2025 Ad Campaign 2025

Associated creatives

Anthony Vaccarello
Anthony VaccarelloSaint Laurent Creative Director
Mark Kean
Mark KeanPhotographer
Ajus Samuel
Ajus SamuelModels
Apolline Rocco Fohrer
Apolline Rocco FohrerModels
Noor Khan
Noor KhanModels
and Tanya Churbanova
and Tanya ChurbanovaModels
Duffy
DuffyHair
Pat McGrath
Pat McGrathMakeup
Alexandra Janowski
Alexandra JanowskiManicurist
Samuel Ellis Scheinman
Samuel Ellis ScheinmanCasting Director

Tags

male model posingmale modelman posingpatterned shirtshirt with scarfpatterned trousers

Description

This black-and-white fashion portrait for the Saint Laurent Summer 2025 ad campaign features a male model styled in a patterned long-sleeve shirt with an attached scarf-tie and patterned trousers. The subject poses with one hand raised to his head against a neutral grey seamless backdrop. The studio lighting is clean and directional, casting subtle soft shadows that emphasize the texture of the garments. The bold Saint Laurent brand logo is overlaid centrally across the composition. Captured by photographer Mark Kean under the creative direction of Anthony Vaccarello.

Style

Editorial, Vertical, Monochrome, Clean

Techniques

Analogue / film

Industries

Luxury Fashion Houses

Color

Charcoal (60%)
Jet Black (40%)

Background

Grey Seamless

Context

Advertising Campaign