Saint Laurent Summer 2025 Ad Campaign 2025

Description

This black and white fashion editorial image for the Saint Laurent Summer 2025 ad campaign was photographed by Mark Kean, with creative direction by Anthony Vaccarello. A model wearing dark sunglasses stands centrally, dressed in a long black leather trench coat layered over a structured suit jacket, button-down shirt, and striped tie. The composition is vertical with sharp focus, highlighting the heavy leather textures and smooth tailoring lines against a vertical pleated backdrop. The lighting is direct and high-contrast, emphasizing the dramatic and sharp tailoring of the menswear-inspired ensemble.

Style

Editorial, Vertical, Monochrome

Techniques

Analogue / film

Industries

Luxury Fashion Houses

Color

Background

Textured Backdrop

Context

Advertising Campaign