Saint Laurent Spring 2026 Ad Campaign 2025

About

This video piece for the Saint Laurent Spring 2026 Ad Campaign captures a lo-fi visual sequence directed by Glen Luchford. The footage incorporates vintage camera aesthetics, featuring models in dark sunglasses and apparel, interspersed with shots of television monitors displaying close-up details and wide aerial views of industrial cityscapes. The style relies on distinct tape artifacts, nostalgic grading, and rapid cuts to create a textured, contemporary commercial atmosphere.