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ProjectHoliday 2025 Ad Campaign
Giant red and black embellished luxury handbags positioned on a miniature Parisian building model for Roger Vivier Holiday 2025 campaign.

Holiday 2025 Ad Campaign 2025

Associated creatives

Gherardo Felloni
Gherardo FelloniCreative Director

Tags

red luxury handbagred handbagluxury handbagblack luxury handbagblack handbagcrystal buckle handbagcrystal buckleminiature building modelbuilding model

Description

This commercial campaign image for the Roger Vivier Holiday 2025 ad campaign features an imaginative scale model of a Parisian building facade. Two oversized luxury handbags decorated with intricate floral textures and sparkling crystal buckles serve as the main focal points, with a vibrant red bag positioned on the lower steps and a deep black bag resting on the upper balcony. The miniature setting is meticulously detailed with arched windows, stone staircases, and warm interior lighting glowing from within. Creative direction by Gherardo Felloni brings a whimsical yet luxurious narrative to the display. The lighting is soft and warm, highlighting the rich textures of satin, leather, and crystal embellishments.

Style

Vertical, Commercial, Warm

Techniques

3D render / CGI

Industries

Bags & Accessories

Color

Crimson (50%)
Jet Black (50%)

Background

Residential Building

Context

Advertising Campaign