Brand
ProjectR M Williams

Joel Forman, Hair Stylist, Sydney
Associated creatives
Tags
Description
A campaign portrait for R.M. Williams featuring a smiling female model with blonde highlighted hair. She stands with her arms crossed, wearing a dark olive green waxed utility jacket over a light blue button-down denim shirt and a plain white t-shirt. Her expression is joyful and relaxed with eyes closed in a natural laugh. The studio setting features a solid neutral grey background providing soft lighting that accentuates the texture of the waxed cotton fabric and layered garments.
Style
Vertical, Commercial, Clean
Techniques
Soft Light
Industries
High Street Fashion
Color
Forest Green (60%)
Sky Blue (30%)
Pure White (10%)
Background
Grey Seamless
Context
Advertising Campaign