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BrandRIMOWA
ProjectBrand Identity
Minimalist graphic design identity for RIMOWA showing branded business cards and collateral on a neutral grey surface.

RIMOWA Brand Identity 2018

Associated creatives

Bureau Borsche
Bureau BorscheGraphic Design

Tags

rimowa business cardrimowa brand identitybusiness cardrimowa collateralstationery

Description

This image showcases a minimalist brand identity project designed by Bureau Borsche for RIMOWA. The composition features clean, geometric arrangements of white and grey stationery elements, including business cards and manuals bearing the RIMOWA wordmark. Soft directional lighting casts subtle shadows across the neutral grey surfaces, highlighting the crisp typography and paper textures. The overall aesthetic is restrained, corporate, and polished, emphasizing precision and modern luxury branding.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Typography

Industries

Specialty Retailers

Color

Pure White (50%)
Medium Grey (50%)

Background

Grey Seamless

Context

Advertising Campaign