Reebok Be Ventilated feat. Kendrick Lamar 2026

About

This video features aerial and street-level footage of urban environments, including city skylines, suburban streets lined with palm trees, and storefronts. A young man wearing a helmet and backpack rides a bicycle through the neighborhood, passing parked cars and graffiti-covered walls. The cinematography employs a desaturated color palette with natural lighting, capturing an authentic observational style. The project is a Reebok campaign titled Be Ventilated, featuring music by Swell Sound.