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Brand
REDSOFA
ProjectBrand Identity

REDSOFA Brand Identity 2023

Associated creatives

Studio Gruhl
Studio GruhlGraphic Design

Tags

redsofa brand identitybrand identity animationmotion designtypography animationnavigation bar UIlogo animation

Description

This motion design video presents the brand identity for REDSOFA, created by Studio Gruhl as part of the Brand Identity project. The sequence features bold black typography with repeating RS letterforms scaling down against a stark white background alongside a vibrant red field. A white pill-shaped menu bar slides into view, displaying navigation items and animating the REDSOFA brand name into place. The clean, graphic composition utilises high-contrast primary colours and minimal typography to establish a modern digital aesthetic.