Ray’s Waterfront Brand Identity 2026

Description

This illustrated placemat layout for Ray's Waterfront combines custom hand-drawn typography and playful character illustrations with a detailed restaurant menu. Designed by Base Design and illustrated by Jake Foreman, the piece features a retro-inspired aesthetic rendered in crisp black lines on an off-white textured paper ground. The central illustration depicts a fisherman carrying a large catch alongside smaller figures, framed by decorative borders and rope-themed graphics. Sections on the menu include food offerings such as fish and chips, surf or turf, cheeseburgers, noodles, and chicken tenders. Additional content includes a section of riddles, Seward, Alaska location text, and branding elements for Ray's.