Ralph Lauren Purple Label | Holiday 2025 2025

Description

Model Ollie Edwards poses for Ralph Lauren Purple Label's Holiday 2025 advertising campaign, photographed by Luis Alberto Rodriguez and styled by Meryl Griffith. He sits astride a motorcycle, resting one hand on the handlebar while adjusting his collar. He wears a formal white dress shirt paired with a black bow tie, an ornate black western-detailed jacket with suede or velvet panels, a leather-strap luxury wristwatch, and a silver signet ring. The setting features a warm, vertically planked rustic wood backdrop illuminated with moody, directional studio lighting. The campaign typography 'RALPH LAUREN PURPLE LABEL' is centered across the lower half of the frame in crisp white serif lettering.

Style

Vertical, Commercial, Moody, Warm

Techniques

Typography, Low-key / chiaroscuro

Industries

Luxury Fashion Houses

Color

Background

Wood Texture

Context

Advertising Campaign