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Model standing on a wooden dock by a lake next to a leather armchair with a dog, wearing a black coat and suit.

Ralph Lauren RL Purple Label Fall/Holiday Campaig ... 2026

About

This image for the Ralph Lauren Purple Label fall campaign, photographed by David Sims, features male model Giacomo Cavalli standing on a wooden pier by a tranquil lake. He is dressed in a dark tailored suit, a crisp shirt with a tie, and a long black overcoat. Next to him on the dock rests a vintage brown leather armchair upholstered with a plaid cushion, featuring a dog seated comfortably within it. The background displays a calm body of water stretching toward distant hills and a dense evergreen forest under an overcast sky. Natural daylight illuminates the rustic outdoor scene, creating a sophisticated yet rugged atmosphere.

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Lake

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Advertising Campaign