Brand
ProjectFall/Holiday 2026
Diana Kunst, Director,
Associated creatives
Tags
Description
This cinematic campaign video for Ralph Lauren Fall/Holiday 2026 explores themes of closeness to nature and a gentle pace of life through a series of evocative vignettes. The film opens with text cards against a dark ground before transitioning to expansive mountain and lake vistas at sunset, flowing streams, and macro shots of water droplets. Subsequent scenes depict a man writing a letter while seated in an armchair by a lakeside dock, a young child handling a record player arm, and a woman interacting with a child outdoors on a grassy lawn. The cinematography employs natural lighting and a warm, desaturated color grading that enhances the nostalgic, peaceful atmosphere.
