Brand
ProjectRains x Umbro

Justino Gonzalez,
Associated creatives
Tags
Description
This portrait from the Rains x Umbro project, photographed by William Arcand with hair styling by Jesper Hallin, features a young man in a dark collared shirt holding a classic white soccer ball. He stands in a corner enclosed by pale square-tiled walls that create a stark, geometric backdrop. The lighting is directional and moody, casting soft shadows across the space and highlighting the subject's pose. The composition balances minimalist architectural lines with sportswear elements, capturing a contemplative mood.
Style
Editorial, Vertical, Moody, Clean
Techniques
Low-key / chiaroscuro
Industries
Sportswear
Color
Jet Black (70%)
Pure White (30%)
Background
Concrete Texture
Context
Advertising Campaign, Lookbook
