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BrandPyer Moss
ProjectBrand Identity
Close-up of a bright yellow hanging clothing tag with black Pyer Moss text attached to brown fabric

Pyer Moss Brand Identity 2018

Associated creatives

Pentagram
PentagramGraphic Design

Tags

yellow clothing tagclothing tagyellow tagpyer moss tagpyer moss

Description

This image features a close-up composition focusing on a prominent, vibrant yellow clothing tag attached to brown fabric garments. The tag cleanly displays the Pyer Moss brand name in a minimalist black typeface. In the blurred background, a person with dark hair is partially visible, creating a shallow depth of field that emphasizes the hanging tag. The lighting is soft and natural, accentuating the fine texture of the fabric and the crisp paper finish of the tag. This visual captures brand identity work designed by Pentagram.

Style

Editorial, Horizontal, Warm, Clean

Techniques

Macro, Natural light

Industries

Luxury Fashion Houses

Color

Golden Yellow (50%)
Caramel (50%)

Context

Advertising Campaign