Pyer Moss Brand Identity 2018

Description

This image presents a rear view of a person wearing a black hooded sweatshirt with bold gold typography printed across the back. The main text displays the brand name Pyer Moss, accompanied by smaller text noting Spring Studios, 10 Feb 2018, and A/W '18. The subject is positioned near tall multi-pane windows that allow soft natural light to illuminate the scene. The composition focuses closely on the garment design as part of a brand identity project by Pentagram.

Style

Editorial, Vertical, Warm, Clean

Techniques

Typography, Natural light

Industries

Streetwear

Color

Background

Residential Building

Context

Advertising Campaign, Website / Web