Pyer Moss Brand Identity 2018

Description

This close-up shot focuses on the back of a garment from Pyer Moss as part of a brand identity project. The pink fabric features a prominent white embroidered logo reading Pyer Moss across the shoulders. The lighting is soft, highlighting the fine texture of the material and the raised stitching of the letters. The composition is tightly cropped, centering entirely on the branded apparel detail.

Style

Horizontal, Commercial, Earthy, Tactile

Techniques

Embroidery / needlework

Industries

Luxury Fashion Houses

Color

Context

Advertising Campaign