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BrandPuresport
ProjectBrand Identity
White serif brand typography spelling Puresport centered on a solid black background.

Puresport Brand Identity 2023

Associated creatives

Field of Play
Field of PlayGraphic Design
Kirsty Dawn
Kirsty DawnPhotography

Tags

puresport logopuresport brand typographyserif typographybrand identity

Description

Graphic design brand identity project for Puresport featuring white serif typography centered against a clean solid black background. The typography is displayed in a sharp uppercase and lowercase serif typeface. The composition is minimalist with high contrast between the white lettering and the dark background.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Typography

Color

Pure White (100%)

Background

Black Seamless

Context

Brand Film / Corporate Video