Brand
Won Jungyo,
Associated creatives
Tags
Description
Black and white editorial campaign image featuring Rosé for the Puma Speedcat Global Campaign, photographed by William Arcand. Rosé is captured in a low crouch wearing a Puma athletic jacket and wide trousers next to a vintage muscle car with illuminated headlights. The setting is a stark concrete tunnel with curved architectural walls and a coarse ground. Styled by Aeri Yun with makeup by Won Jungyo, the monochrome composition emphasizes sharp contrast, dramatic lighting, and a cinematic urban atmosphere.
Style
Horizontal, Cinematic, Monochrome
Techniques
Low-key / chiaroscuro
Industries
Sportswear
Color
Jet Black (60%)
Pure White (40%)
Background
Construction Site
Context
Advertising Campaign