William Arcand, Photographer, New York

Description

Black and white editorial campaign image featuring Rosé for the Puma Speedcat Global Campaign, photographed by William Arcand. Rosé is captured in a low crouch wearing a Puma athletic jacket and wide trousers next to a vintage muscle car with illuminated headlights. The setting is a stark concrete tunnel with curved architectural walls and a coarse ground. Styled by Aeri Yun with makeup by Won Jungyo, the monochrome composition emphasizes sharp contrast, dramatic lighting, and a cinematic urban atmosphere.

Style

Horizontal, Cinematic, Monochrome

Techniques

Low-key / chiaroscuro

Industries

Sportswear

Color

Background

Construction Site

Context

Advertising Campaign