Brand

Won Jungyo,
Associated creatives
Tags
Description
Rosé is featured in the Puma Speedcat Global Campaign SS drop, photographed by William Arcand with styling by Aeri Yun and makeup by Won Jungyo. The image captures the artist in a black athletic track jacket with white side stripes, paired with metallic silver sneakers and a matching handbag. She is posed outdoors on a dark terrain against a vibrant blue sky with scattered white clouds. The entire scene is framed uniquely within an organic, asymmetric black cutout border, creating a dynamic visual perspective. The lighting is bright and natural, highlighting the textures of the apparel and footwear.
Style
Horizontal, Commercial, Warm
Techniques
Natural light
Industries
Sportswear
Color
Jet Black (60%)
Silver (metallic) (30%)
Background
Clear Sky
Context
Advertising Campaign
