Logo
  • Home
  • ·Media
  • ·Puma Speedcat Global Campaign with Rosé SS Drop
Rosé wearing a Puma black track jacket and metallic sneakers in a campaign shot framed by an organic black cutout shape against a sky background.

Won Jungyo,

Associated creatives

Tags

Description

Rosé is featured in the Puma Speedcat Global Campaign SS drop, photographed by William Arcand with styling by Aeri Yun and makeup by Won Jungyo. The image captures the artist in a black athletic track jacket with white side stripes, paired with metallic silver sneakers and a matching handbag. She is posed outdoors on a dark terrain against a vibrant blue sky with scattered white clouds. The entire scene is framed uniquely within an organic, asymmetric black cutout border, creating a dynamic visual perspective. The lighting is bright and natural, highlighting the textures of the apparel and footwear.

Style

Horizontal, Commercial, Warm

Techniques

Natural light

Industries

Sportswear

Color

Jet Black (60%)
Silver (metallic) (30%)

Background

Clear Sky

Context

Advertising Campaign