Logo

Publix Bread 2025

About

This commercial video for Publix titled Bread and produced by All Of Us Here showcases the meticulous craftsmanship behind artisanal baking. The video opens with a baker tying an apron, pinning a name tag, and clapping hands filled with flour in a dramatic low-key setting. Subsequent sequences capture the kneading of dough, showering seeds over loaves, scoring the crust, and revealing freshly baked bread with a golden-brown finish. The cinematography employs atmospheric lighting and slow motion to emphasize texture, ingredient quality, and the dedication of daily baking.

Brand

Project

Keywords

Credits

Styles

Techniques

Industries

Background

Commercial Kitchen

Context

TVC / TV Commercial
Similar media
Several small artisanal bread loaves baking inside a dark oven under warm interior light, captured by Clayton Cotterell.
Bowl of green soup with cream swirl and toasted bread on a dark wooden table by Jon Bader