Brand Identity 2020

Description

This monochrome diptych presents a brand identity project for PSS by Cossette, featuring high-contrast black and white photography. The left panel captures a camera operator standing on an asphalt street beneath an overpass, holding a professional rig against a bright urban background. The right panel displays a heavy cinematic camera rig suspended in a studio space with a small object on the floor below. Large sans-serif typography spelling PSS is overlaid across both panels in bold white capitals. The gritty, high-contrast aesthetic emphasizes professional film production gear and environmental textures.

Style

Editorial, Horizontal, Monochrome, Gritty

Techniques

Analogue / film, Low-key / chiaroscuro

Industries

Digital Media & Publishers

Color

Background

Street

Context

Advertising Campaign, Editorial