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BrandProper Dirty
ProjectBrand Identity
Two people seated together on a rocky shore with driftwood, featuring overlaid white brand text reading PROPER DIRTY.

Proper Dirty Brand Identity 2023

Associated creatives

AND ASSOCIATES
AND ASSOCIATESGraphic Design
Rendell Catbagan
Rendell CatbaganPhotography

Tags

two people seatedtwo peoplepeople seatedman and womancouple sitting

Description

This brand identity image for Proper Dirty features two individuals seated together from behind on a rocky shore littered with driftwood. Natural daylight illuminates the coastal environment, casting a warm glow across the scene. The composition captures a candid, observational moment against a textured natural backdrop. White typography overlays the center of the frame, displaying the brand name.

Style

Documentary, Horizontal, Monochrome, Warm

Techniques

Analogue / film, Natural light

Color

Jet Black (50%)
Khaki (50%)

Background

Rocky Coast

Context

Advertising Campaign, Brand Film / Corporate Video