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BrandProper Dirty
ProjectBrand Identity
Person seen from behind wearing an oversized white long-sleeve t-shirt with dark lettering on the back outdoors.

Proper Dirty Brand Identity 2023

Associated creatives

AND ASSOCIATES
AND ASSOCIATESGraphic Design
Rendell Catbagan
Rendell CatbaganPhotography

Tags

person in white t shirtwhite t shirtlong sleeve t shirtoversized t shirttypographic brandingProper Dirty t shirt

Description

This photograph for the Proper Dirty brand identity project features a person viewed from behind, wearing an oversized white long-sleeve t-shirt. The back of the garment displays minimal dark typography reading PD VBC CA, with a contrasting dark patch visible on the right sleeve. The subject stands outdoors near a rustic wooden railing, with soft green foliage filling the background. The natural lighting and slightly grainy analog aesthetic create a casual, editorial feel.

Style

Editorial, Vertical, Grainy, Raw

Techniques

Analogue / film, Natural light

Industries

High Street Fashion

Color

Pure White (90%)
Navy (10%)

Background

Park

Context

Advertising Campaign, Lookbook