Proper Dirty Brand Identity 2023

Description

This brand identity campaign for Proper Dirty, photographed by Rendell Catbagan, features two individuals in a domestic interior setting. A young man wearing a dark t-shirt and light trousers stands reaching toward a wooden floating shelf filled with books. In the foreground, a woman is seated on a sofa with her back to the camera, wearing an oversized white button-down shirt featuring printed graphic line art and text accents. The warm, grainy analogue lighting style creates a candid, intimate atmosphere within the living room environment.

Style

Lifestyle, Vertical, playful, Grainy, Retro

Techniques

Analogue / film

Color

Background

Living Room

Context

Advertising Campaign