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BrandPropely
ProjectBrand Identity
Three mobile app screens displaying Propely branding against a dark purple 3D rendered abstract background with sweeping organic curves.

Propely Brand Identity 2022

Associated creatives

Uppercase
UppercaseGraphic Design
Catherine Potvin
Catherine PotvinIllustration

Tags

mobile app ui designmobile app uiapp ui designmobile screensapp screenspropely brandingpropely brand identityui designapp interface

Description

This brand identity project for Propely showcases a series of mobile application screens featuring clean typography, minimalist layouts, and playful line illustrations by Catherine Potvin. The three upright phone displays are positioned against a deep purple background characterized by glossy, three-dimensional organic tube shapes that weave across the frame. Each interface incorporates green call-to-action buttons and subtle accent elements that complement the clean, modern aesthetic. The overall composition balances technical precision with whimsical illustrative details to create an engaging digital product presentation.

Style

Artistic, Horizontal, Clean, Minimalist

Techniques

Vector, UI illustration

Industries

Real Estate Platforms

Color

Jet Black (50%)
Pure White (30%)
Lime (20%)

Background

3D Rendered Scene

Context

Digital / Display Advertising