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  • ·Propely Brand Identity illustration by Catherine Potvin
BrandPropely
ProjectBrand Identity
Curved paper sheet featuring line art illustrations and purple ink accents on a pale background

Propely Brand Identity 2022

Associated creatives

Uppercase
UppercaseGraphic Design
Catherine Potvin
Catherine PotvinIllustration

Tags

brand identity illustrationbrand identityillustrationline art illustrationline artpaper sheetbrowser interface illustration

Description

Graphic design and brand identity showcase for Propely featuring illustrations by Catherine Potvin. A curved sheet of white paper lies on a neutral surface, displaying black line art figures interacting with browser interface elements alongside soft purple watercolor ink accents. The composition is captured from a high-angle perspective with clean studio lighting, highlighting the texture of the paper and the minimalist aesthetic.

Style

Artistic, Horizontal, Warm, Minimalist

Techniques

Watercolour, Ink

Industries

Apps & Digital Platforms

Color

Pure White (70%)
Lavender (30%)

Background

Grey Seamless

Context

Advertising Campaign