Proenza Schouler S/S 2026 Campaign 2026

Description

This portrait from the Proenza Schouler S/S 2026 campaign features model Caitlin Soetendal lying prone on a grey concrete floor with her head resting on her crossed arms. Photographed by Senta Simond with creative direction by Rachel Scott, the composition utilizes natural soft light and a muted neutral palette. The typography of the brand name appears in white lower-left and lower-right across the foreground.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

Designer Fashion

Color

Background

Grey Seamless

Context

Advertising Campaign