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BrandFerragamo
ProjectPre-Fall 2024 Ad Campaign
Tote bag by Ferragamo featuring beige canvas, black stripes and black leather handle, on a sand dune against a plain sky.

Ferragamo Pre-Fall 2024 Ad Campaign 2024

Associated creatives

Maximilian Davis
Maximilian DavisFerragamo Creative Director
Ferdinando Verderi 
Ferdinando Verderi Creative Director
Harley Weir
Harley WeirPhotographer
Awar Odhiang
Awar OdhiangModels
Aymeline Valade
Aymeline ValadeModels
and Luca Lemaire
and Luca LemaireModels
Lotta Volkova
Lotta VolkovaStylist

Tags

tote baghandbagcanvasleatherstripes

Description

A tote bag is photographed indoors against a pale background. The bag is beige canvas with black vertical stripes and a black leather handle. The brand "FERRAGAMO" is printed vertically in black along one stripe. The bag is positioned on a small dune of sand, adding a textural element to the composition. The bag has a narrow profile, suggesting a minimalist aesthetic. The plain background keeps the focus on the bag and its design features.